Ford Looks To Revamp Its European Market



A company cannot succeed if it doesn’t innovate and reinvent itself over time. That’s why Ford is going ahead with a new business model and vehicle line-up for its Europe division. 


“Ford will be a more targeted business in Europe, consistent with the company’s global redesign, generating higher returns through our focus on customer needs and a lean structure,” said Stuart Rowley, president, Ford of Europe. “Implementing our new strategy quickly enables us to invest and grow our leading commercial vehicle business and provide customers with more electrified vehicles, SUVs, exciting performance derivatives and iconic imported models.”


Effective on July 1st, the new model establishes three new business groups: Commercial Vehicles; Passenger Vehicles; Imports. These divisions will make it easier to make direct and decisive calls for customer satisfaction. The Commercial Vehicles group will be based in Dunton, U.K., and the Passenger Vehicles group will be in Cologne, Germany.


This redesign will also see fresh designs in the Ford line-up. With a fully electric Mustang-inspired utility, the all-new Kuga, Puma, and Explorer Plug-In Hybrid on its way, Ford is making the next year or so an interesting time. The new models will focus on bringing the classic Ford capability along with the fuel economy improvements and CO2 reductions to the European market.


 “Our future is rooted in electrification,” added Rowley. “We are electrifying across our portfolio, providing all of our customers with more accessible vehicle options that are fun to drive, have improved fuel economy and are better for our environment.”


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